About Us

  • Professionally Operations. Personalised Service

  • It all started in 1971 with a humble Mobil petrol station in the remote town of Mentakab, Pahang growing into what is now the Seng Group

    From the experience gained from that single petrol station, we have expanded to a network of stations incorporating related businesses such as wholesale petroleum products, bunkering and complete solutions for investors or landowners to build petrol stations of their own.

    The Seng Group is widely recognized as a pioneer and market leader in the retail and branded marketer business models.

    We have diversified our portfolio into other fields including property investment, construction, plantations and transportation. The groups continous ambition is as such that we are constantly on the lookout for possibilities and opportunities in businesses and industries in Malaysia and across the region.

Board of Directors

  • Dato’ Dr. Lim Lee Seng

    — Founder

    Lim Lee Seng was born in a small village called Pasir Panjang in Port Dickson. He grew up in an environment with oil tanker trucks, ships and depots right next to Malaysia’s first oil refinery…

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  • Dato’ Sri Christopher
    Lim Seong Joo

    — Chairman

    Dato’ Sri Christopher Lim Seong Joo graduated from Bond University, Australia with a Bachelor of Arts (Business Communication and Advertising in 2001. This was followed by an MBA in 2003, also from Bond University….

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  • Dato’ Sri Dr. King Lim Chin Fui

    — CEO & Managing Director

    Dato’ Sri Dr. King Lim Chin Fui graduated with a BCom (Commerce in Management, Economics, Family Business and Entrepreneurship), B.Com, GradDipBA (Economic, Management, Family Business and Entrepreneurship) both from Bond University, Australia in 1999. In the same year he obtained a PGDipBA (Business Admin, Management and Economics) from the Australian National Institute of Higher Education…

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Vision & Mission

  • Our Vision

    To retain and enhance our position as the market leader in the petrol station development sector

    Our Mission

    We are dedicated to creating holistic solutions for all petrol station development needs.

    Our Dream

    To provide equal benefits and support to both the urban and rural communities by setting up petrol stations in their vicinities.